The magnetic stripe

The process of attaching a magnetic stripe to a plastic card was invented by IBM under a contract with the US government for a security system. Forrest Parry, an IBM Engineer, had the idea of securing a piece of magnetic tape, the predominant storage medium at the time, to a plastic card base. He became frustrated because every adhesive he tried produced unacceptable results. The tape strip either warped or its characteristics were affected by the adhesive making it technically unusable. After a frustrating day in the laboratory, trying to get the right adhesive, he came home with several pieces of magnetic tape and several plastic cards. As he walked in the door at home, his wife was ironing and watching TV. She immediately saw the frustration on his face and asked what was wrong. He explained the source of his frustration: inability to get the tape to "stick" to the plastic in a way that would work. She said, "Here, let me try the iron." She did and the problem was solved. The heat of the iron was just high enough to bond the tape to the card[1].

There were a number of steps required to convert the magnetic striped media into an industry acceptable device. These steps included: 1) Creating the international standards for stripe record content, including which information, in what format, and using which defining codes. 2) Field testing the proposed device and standards for market acceptance. 3) Developing the manufacturing steps need to mass produce the large number of cards required. 4) Adding stripe issue and acceptance capabilities to available equipment. These steps were initially managed by Jerome Svigals of the Advanced Systems Division of IBM, Los Gatos, California from 1966 to 1975.

In most magnetic stripe cards, the magnetic stripe is contained in a plastic-like film. The magnetic stripe is located 0.223 inches (5.66 mm) from the edge of the card, and is 0.375 inches (9.52 mm) wide. The magnetic stripe contains three tracks, each 0.110 inches (2.79 mm) wide. Tracks one and three are typically recorded at 210 bits per inch (8.27 bits per mm), while track two typically has a recording density of 75 bits per inch (2.95 bits per mm). Each track can either contain 7-bit alphanumeric characters, or 5-bit numeric characters. Track 1 standards were created by the airlines industry (IATA). Track 2 standards were created by the banking industry (ABA). Track 3 standards were created by the Thrift-Savings industry.

Magstripes following these specifications can typically be read by most point-of-sale hardware, which are simply generic general-purpose computers that can be programmed to perform specific tasks. Examples of cards adhering to these standards include ATM cards, bank cards (credit and debit cards including VISA and MasterCard), gift cards, loyalty cards, driver's licenses, telephone calling cards, membership cards, electronic benefit transfer cards (e.g. food stamps), and nearly any application in which value or secure information is not stored on the card itself. Many video game and amusement centers now use debit card systems based on magnetic stripe cards.

Counterexamples of cards which intentionally ignore these standards include hotel key cards, most subway and bus cards, and some national prepaid calling cards (such as for the country of Cyprus) in which the balance is stored and maintained directly on the stripe and not retrieved from a remote database.

Magnetic stripe coercivity

Magstripes come in two main varieties: high-coercivity (HiCo) at 4000 Oe and low-coercivity (LoCo) at 300 Oe but it is not infrequent to have intermediate values at 2750 Oe. High-coercivity magstripes are harder to erase, and therefore are appropriate for cards that are frequently used or that need to have a long life. Low-coercivity magstripes require a lower amount of magnetic energy to record, and hence the card writers are much cheaper than machines which are capable of recording high-coercivity magstripes. A card reader can read either type of magstripe, and a high-coercivity card writer may write both high and low-coercivity cards (most have two settings, but writing a LoCo card in HiCo may sometimes work), while a low-coercivity card writer may write only low-coercivity cards.

In practical terms, usually low coercivity magnetic stripes are a light brown color, and high coercivity stripes are nearly black; exceptions include a proprietary silver-colored formulation on transparent American Express cards. High coercivity stripes are resistant to damage from most magnets likely to be owned by consumers. Low coercivity stripes are easily damaged by even a brief contact with a magnetic purse strap or fastener. Because of this, virtually all bank cards today are encoded on high coercivity stripes despite a slightly higher per-unit cost.

Magnetic stripe cards are used in very high volumes in the mass transit sector, replacing paper based tickets with either a directly applied magnetic slurry or hot foil stripe. Slurry applied stripes are generally less expensive to produce and are less resilient but are suitable for cards meant to be disposed after a few uses.

• Encoding: Recording electronic information onto a magnetic stripe.
• I.D. Card: Card which identifies both the bearer and the issuer. All financial transaction cards are I.D. cards.
• Lithography or Offset Printing: Process for plastic card printing based on the concept that oil and water are not compatable. The ink represents the oil and the alkaline fountian solution represents the water. During the printing process, ink adheres to the image area of a printing plate while the fountian solution repels the ink from the non-image areas.
• Magnetic Strip: The strip of magnetic recording material on an I.D. card.
• Oerstead: The unit of magnetic coercive force used to define difficult of erasure of magnetic material.
• Personalization: Printing encoding and programming a card with data specific to an individual cardholder.
• Prepaid Card: A card paid for at Point of Sale, permitting the holder to buy goods or services up to the prepaid value.
• PVC: Polyvinyl chloride, the most widely used plastic material for I.D. cards.
• Signature Panel: The area of an I.D. card where the cardholder enters a signature.
• Smart Card: A plastic credit sized card that contains one or more semiconductor chips.
• UV Printing: Printing with ink visible only under ultraviolet light.